About me

● Initiated the graduation project and created an innovative business model and a service design solution

with a digital platform to improve user experience in the lighting purchase journey.

● Convinced Philips managers to focus on the new business opportunity in consumer luminaire market to enhance customer satisfaction and execute the project result in 2016.

● Developed a new digital 'customer experience feedback program' in Philips to organise results from customer satisfaction surveys for Philips employees. The project has empowered more than 120 employees to have customer-centric mindsets.

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