About me

Hello, I'm Henrietta, a B2B marketing expert. I've spent the last six years working in B2B marketing for Amazon Shipping products and more recently, Three Business. Prior to this, I had various marketing roles. I've got experience across paid and owned channels, but my passion area lies in brand marketing. I think this is a really interesting space because we often think B2B has to be rational and practical, but this isn't the case. I think there's a real opportunity for more creative brand advertising in Business, where marketeers can develop playful and emotional ads that cut-through.
At Three we have recently moved into the Medium SME market with new products and services. We are on a journey building out a lead generation model and consideration driving content. There are so many different approaches to content and again this is an exciting space to test and learn, and establish how we can stand out in a small market.
I'd love to connect with people who are on a similar journey and open to conversations and sharing around B2B best practices. I am also open to mentoring new talent. Please get in touch if you're interested.
Outside of work I have a floristry side hustle, specialising in wedding flowers. This has been a passion of mine for many years. I also have a little Cavapoo dog called Moose, who keeps me on my toes.

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Daniel Minaker

CCO Miami & DCCO Latam, VML

Argentina

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SVP, ECD, R/GA

United States

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three.co.uk

United Kingdom

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Executive Creative Director, Ogilvy Amsterdam

Netherlands

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Group Director, Bigger Picture and Sustainability, Sky UK

United Kingdom

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Head of Creative & Content, Post Office

United Kingdom

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Henrietta Hickling Follows

Daniel Minaker

Bryan Gregg

three.co.uk

Tolga Buyukdoganay

Fiona Ball

Natalie Nightingale