About me

I am Group Director of the Bigger Picture at Sky, Europe's leading media and communications company with 24 million customers, and part of the Comcast group. Responsible for Sky's sustainability strategy and performance, spearheading the group's responsible business, social impact and cause-related strategy, marketing, plans and campaigns.
The Bigger Picture strategy focuses on three material issues - Young People, Environment and Communities, and under Fiona's leadership, has delivered world-leading strategies and campaigns including Sky Zero, Sky Ocean Rescue, Sky Cares and Sky Academy Studios and most recently, Sky Up - Sky's commitment to tackle digital inequality and provide support to a quarter of a million digitally excluded people through a £10m fund. Fiona was also responsible for Sky Rainforest Rescue, Sky's six-year campaign and partnership with WWF.

I am responsible for Sky's environmental impact, through sustainability of its product and services, access services, responsible sourcing, child safety, stakeholder engagement and reporting, and maintaining Sky's leadership position on climate change. Sky is committed to being Europe's first net zero carbon entertainment company by 2030 and a Principal Partner and Media Partner of COP26.

I possess an honours degree and masters in environmental management from Brunel University, am a Chartered Environmentalist and and fellow member of the Institute of Environmental Management and Assessment. I sit on the Media Trust Advisory Group, the BiTC Climate Leadership Group and Net Zero Task Force, and on BAFTA's Sustainable Production Directorate.

Work
Articles
Achievements
Activity

Fiona's achievements

Judging

Fiona Ball has sat on the Creativepool Annual jury.

Annual 2023 Judge Agency of the Year

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