About me

As an innovative Design Director with over 15 years experience I've focused on creating and directing emotive brand and product experiences. My ability to understand brands and their challenges has resulted in many successful pitch wins, brand launches and rebrands. My UX optimisations have been proven to increase engagement and conversion by over 10% on key projects.

I have a Masters in Design for Interactive Media in which I focused on emotional, digital brand engagement and user-centred design.


Brand / Logo Design, Brand Management, Branding, Product Design, Strategy Planning, UX/UI, Web Design

Sector Experience

Advertising, E-Commerce, Education, Information Technology, Music, Retail, Telecoms


ACCA, BPP University College, Deutsche Telekom, European Bank for Reconstruction and Development, Hed Kandi, HMV, HMV Digital, Ministry of Sound, mtv uk, Orange Labs, Platts - Petrochemicals, The Carphone Warehouse, Vodafone

#42 Ranked Design Director
Currently No Recommendations
Project featured:MTV Trax Music and Entertainment App - Brand and Product Design
on 25th May 2017
Project featured:O2 Tracks Music App
on 26th May 2017
Project featured:Flex Media Platform - Brand and Product Design
on 27th March 2020
Project featured:Curated Pieces - Brand and Product Design
on 8th April 2020
On the web
Perm, Freelance, Temp-Perm
Skill Level
Senior, Director
Creativepool member since 29 November 2010