ABOUT

Creating a music and entertainment app brand and product for O2
This involved working with Senior stakeholders within O2 to define the creative positioning of the brand presenting various ideas and concepts I'd developed.

I'd been hands-on with this project including developing the overarching brand identity system and rationale with them working on key touchpoints including our lead application on iOS and as well as others, also leading a team to finalise all launch and inlife brand touchpoint treatment.

As well as brand extension and development this role has also heavily involved feature and product design and creative team leadership.