About me
Independent Founder, Creative director and Consultant of Helen Hartley Consulting Ltd. (Former Creative Director at Elmwood Brand Consultancy, Design Director WPA Pinfold and Senior Designer @ Coley Porter Bell). 23yrs experience in brand design & strategy in the FMCG. Food, beverages (brewing specialism on and off trade) & non Ed. Global /national brands from Coca Cola, Unilever, (Comfort, Persil, Hellmanns, Cif), Nestle (Milkybar, Ice Cream, Nescafé, Munch Bunch), Vodafone, IBM, Kimberly Clark (Kotex, Huggies - global), Asda, Newell Rubbermaid (USA) Lifeplus International, Premier Foods (Hartley's), Selfridges, Pernod Ricard, Heineken, National Grid, Debenhams (Conran, John Rocha, Mea) Npower (domestic & playoff branding),
N Grid, Heineken (Caledonian Brewery) Thwaites, Kirkstall, Moorhouses Brewery, St Austell, Purity Brewing, Theakstons, Bulwark cider, Greens Gluten Free, Hydes, Harvey's Brewery, Carlsberg (Tetley's & Npd) Dylon, Tesco, Hi-Mark Group & Lifeplus.
Skills
AI, B2B, B2C, Brain storming, Brand / Logo Design, Brand Stategy, Branding, Branding building, Business Analysis, Consultancy, Creative, Creative Direction, Packaging Design
Sector Experience
Charity / Not for profit, FMCG, Sports, Sustainability, Technology
Awards
DBA Design Effectiveness Award, Marketing Week Award, Red Dot Concept Design Award
Clients
Cawston Press, Harmblock, Jnck Bakery, Just live a little, Kestrel Foods, KIrkstall Valley Development Trust, Kirkstall Valley Park Charity, OCEAN SPRAY, SafeToNet, Suslop, sustainable tech 4 good
Trade Associations
#15 Ranked Creative Directoron 11th February 2025 Project featured:Innovation doesn't sell itself
on 7th March 2025 Project featured:Harmblock for a healthy online world - From start-up symbol to global force
on 25th April 2025 Project featured:DEJUNKING THE BAKERY CATEGORY - A fight for healthier choices without compromise
on 10th July 2025 Project featured:FREE FROM! Wakey Wakey to a delicious ‘gluten free’ breakfast!
on 27th February 2026 Pro member:
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Helen Hartley has been a Contributor since 5th July 2025.