About me

Independent Founder, Creative director and Consultant of Helen Hartley Consulting Ltd. (Former Creative Director at Elmwood Brand Consultancy, Design Director WPA Pinfold and Senior Designer @ Coley Porter Bell). 23yrs experience in brand design & strategy in the FMCG. Food, beverages (brewing specialism on and off trade) & non Ed. Global /national brands from Coca Cola, Unilever, (Comfort, Persil, Hellmanns, Cif), Nestle (Milkybar, Ice Cream, Nescafé, Munch Bunch), Vodafone, IBM, Kimberly Clark (Kotex, Huggies - global), Asda, Newell Rubbermaid (USA) Lifeplus International, Premier Foods (Hartley's), Selfridges, Pernod Ricard, Heineken, National Grid, Debenhams (Conran, John Rocha, Mea) Npower (domestic & playoff branding),
N Grid, Heineken (Caledonian Brewery) Thwaites, Kirkstall, Moorhouses Brewery, St Austell, Purity Brewing, Theakstons, Bulwark cider, Greens Gluten Free, Hydes, Harvey's Brewery, Carlsberg (Tetley's & Npd) Dylon, Tesco, Hi-Mark Group & Lifeplus.

Skills

AI, B2B, B2C, Brain storming, Brand / Logo Design, Brand Stategy, Branding, Branding building, Business Analysis, Consultancy, Creative, Creative Direction, Packaging Design

Sector Experience

Charity / Not for profit, FMCG, Sports, Sustainability, Technology

Awards

DBA Design Effectiveness Award, Marketing Week Award, Red Dot Concept Design Award

Clients

Cawston Press, Harmblock, Jnck Bakery, Just live a little, Kestrel Foods, KIrkstall Valley Development Trust, Kirkstall Valley Park Charity, OCEAN SPRAY, SafeToNet, Suslop, sustainable tech 4 good

Trade Associations

Design Business Association DBA

Ranking
Recommendations
- 
Currently No Recommendations
Availability
Looking for work
Achievements
Annual 2025 BronzeDEJUNKING THE BAKERY CATEGORY - A fight for healthier choices without compromiseBranding Annual 2025 People's ChoiceInnovation doesn't sell itselfCopywriting Annual 2026 ShortlistBranding for tech unicornsBranding Annual 2020 JudgeGraphic Annual 2024 JudgeSocial Good
Top 25 Creative Director Project featured:DEJUNKING THE BAKERY CATEGORY!!
on 11th February 2025
Project featured:Innovation doesn't sell itself
on 7th March 2025
Project featured:Harmblock for a healthy online world - From start-up symbol to global force
on 25th April 2025
Project featured:DEJUNKING THE BAKERY CATEGORY - A fight for healthier choices without compromise
on 10th July 2025
Project featured:FREE FROM! Wakey Wakey to a delicious ‘gluten free’ breakfast!
on 27th February 2026
Project featured:Branding for tech unicorns
on 5th July 2026
Project featured: Building one identity to hold a community's ideas together
on 20th July 2026
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Contributor:

Helen Hartley has been a Contributor since 5th July 2025.

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Contract
Remote
Location
Leeds, United Kingdom
Skill Level
Director
Languages
English
Creativepool member since 11 February 2016