Helen Hartley Creative Director & Brand Consultant

ABOUT



For tech innovators and unicorns A breakthrough product isn't enough. The most brilliant solutions struggle to gain traction, investment or attention, without a compelling brand identity and the assets that bring that identity to life.

People like us aren't technical and that's important: we don't get mired in the minutiae. But we ask the right questions: why do you exist? Why should people care? Then we help to communicate this visually and verbally, working with founders to build brands from the foundations up.

Brand building is the bridge between ground-breaking innovation and market success.

This is what we did for HarmBlock developed by SafeToNet with the amazing collaboration of the whole team from the developers Jack Pursey who told us the key features and the founders Sharon Pursey OBE Richard Pursey who believed in and trusted in what we doing creatively and working as a close team with the CMO Lara Chapple and advisors like Sarah Castro MBE FRSA who could see the vision and helped make a reality together. We took a set of bullet points, benefits and concept and turned it into a brand, that thrives and grows and amplifies the message online. It takes trust, patience and collaborative working to create a successful brand and its an ongoing relationship that will keep is strong and true!

As a creative collective we care about the work we do, the impact it can have and the relationships we can build with clients, so we can add real value within the business over time, there is no quick fix and the journey of learning and knowledge transfer both ways is important.

Your product is powerful. Your brand can make it unstoppable, with a purposeful message to improve peoples' lives.


VO Lara Chapple
Collaborators: Brand & Graphics - Helen Hartley
Brand, Graphics and Animation - Anna Wanczyk
Mix & Music - Got Moves

MADEIT CREDITS

  • safetonetClient
  • * Helen HartleyCreative Director & Brand Consultant
  • * Anna&Independent Digital Brand Director
Annual 2025 People's ChoiceInnovation doesn't sell itselfCopywriting Annual 2020 JudgeGraphic Annual 2024 JudgeSocial Good Project featured: on 7th March 2025 Pro member:

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Contributor:

Helen Hartley has been a Contributor since 5th July 2025.

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Innovation doesn't sell itself

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