About us

Grey’s mission is to create Famously Effective ideas that move people, business, and the world forward—harnessing the power of creativity to solve business problems and deliver growth for the world’s most influential brands and companies including P&G, Volvo, Haleon, Circle K, and The Coca-Cola Company, among others. This year alone, Grey was recognized as a 2025 Fast Company World Changing Ideas winner, earned 7 Grand Prix from prestigious global award shows, and secured 22 Lions at the 2025 Cannes Lions International Festival of Creativity, including a Gold Lion in every region. Newsweek also named Grey a Top 100 Global Most Loved Workplace (2024) and America’s Greatest Workplaces for Women and Professional Services (2025). Grey is part of WPP (NYSE:WPP).

Grey studios across the globe are creating Famously Effective work impacting clients and the audiences we serve. Recently we used generative AI with Coway to visualize dreams in a sleep-deprived Malaysia, and framed TUMI’s signature contours and cutting-edge craftsmanship as Essentially Beautiful. Using animation reminiscent of The Ren & Stimpy Show, we highlighted the atrocities of British pig farming in partnership with PETA. We earned Pringles Hollywood attention without ever making a Hollywood movie, but with a viral Super Bowl spot starring Chris Pratt as the iconic . And, by engaging 30 of the largest NGOs in Argentina to postpone their campaigns around World Cancer Day, we influenced a 275% increase in mammograms conducted.