ABOUT

If you asked people to “name a potato chip”, they were less likely to name Pringles. The brand struggled to be top of mind. In other words, people didn’t think about Pringles anymore. How did we change that? Well, with Hollywood becoming obsessed with making movies about brands, we set out to get Pringles that same level of attention… without ever really making a movie. We hired the guy who’s been playing every branded character ever (Chris Pratt) and teased the world’s newest movie based on our mascot: Mr P. On movie’s biggest stage: The Super Bowl. The results? The internet created the hype for us – with fan-made trailers, fan IMDB pages, casting reviews and even a potential script. A movie that no one has seen became impossible to unsee – giving Pringles the same type of attention that movies get… without ever making one.