Signage and visual identity project for the Feluma Theatre in Belo Horizonte, Minas Gerais, Brazil. The signage system is based on the simulation of a projected light such as those used inside the theatre itself. The brand is composed of typography within a square, which symbolically represents an area and its delimitation, like a theatre and a stage. The light, represented by the color yellow, projects volume. A family of pictograms was created utilizing the same idea: form and reflected light. Acrylic and paint on the walls recreate this effect.