Greco Design Belo Horizonte

ABOUT

Signage and visual identity project for the Feluma Theatre in Belo Horizonte, Minas Gerais, Brazil. The signage system is based on the simulation of a projected light such as those used inside the theatre itself. The brand is composed of typography within a square, which symbolically represents an area and its delimitation, like a theatre and a stage. The light, represented by the color yellow, projects volume. A family of pictograms was created utilizing the same idea: form and reflected light. Acrylic and paint on the walls recreate this effect.

Date created: December 2019 2019-12-01T00:00:00+0000
Date published: 25 August 2020 2020-08-25T21:58:59+0100

MADEIT CREDITS

Annual 2020 ShortlistFeluma TheatreGraphic Project featured: on 3rd September 2020

Feluma Theatre

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