Greco Design
Belo Horizonte
ABOUT
Signage and visual identity project for the Feluma Theatre in Belo Horizonte, Minas Gerais, Brazil. The signage system is based on the simulation of a projected light such as those used inside the theatre itself. The brand is composed of typography within a square, which symbolically represents an area and its delimitation, like a theatre and a stage. The light, represented by the color yellow, projects volume. A family of pictograms was created utilizing the same idea: form and reflected light. Acrylic and paint on the walls recreate this effect.
Back to Feluma Theatre project
Alexandre Telles
Creative Director, Osso Design
Brazil
Isabella Leles
Analista de Departamento Pessoal, Greco Design ltda
Brazil
William Gomes
Designer, Greco Design
Brazil