About us

SOCIAL-FIRST COMMUNICATIONS

We create ideas that are designed for where audiences are: social. This means that we take a social-up rather than advertising-down approach. It’s why we used online trolling to launch a new car brand, turned Twitter complaints into gin chat and made the school run into a Facebook mini-series.

CULTURAL CONNECTIVITY

We believe brands should be more like icons than products. Building icons means understanding trends and being immersed in everyday culture. Which is why we’re reading Reddit, not Campaign. It’s why we passed up Cannes for VidCon, and watch YouTube, not the top 10 on AdWeek.

Skills

Brand Activation, Campaign Development, community management, Content Development, Influencer Marketing, Influencer Outreach, Production, Social Listening, Social Media

Sector Experience

Automotive, Charity / Not for profit, FMCG, Food & Beverages, Insurance, Social Network / Community

Clients

Allianz Insurance, Campari, Hyundai, Vitality LIfe

Achievements
Annual 2016 WinnerHendrick’s HypnagogglesDirect Mail Annual 2016 ShortlistGlenfiddich 21 Year Old "The Finishing Touch"Advertising: TV Annual 2016 ShortlistHendrick's Phantasmagorical Cogitative Drinking ToppersExperiential Annual 2016 ShortlistGlenfiddich 21 Year Old "The Finishing Touch"Production Annual 2015 ShortlistAllianz Presents #SchoolRunStoriesDigital
Project featured:Allianz Presents #SchoolRunStories
on 3rd February 2015
Project featured:Glenfiddich: Father's Day Restoration Project
on 3rd February 2015
Project featured:Hendrick's Phantasmagorical Cogitative Drinking Toppers
on 14th December 2015
Project featured:Maverick At Christmas
on 11th March 2016
Project featured:Glenfiddich 21 Year Old 'Finishing Touch'
on 10th January 2017
Project featured:Disney Dream Big Princess
on 14th January 2017
On the web
Founded
2007
Size
11-50 People
Creativepool member since 23 December 2014