About me

Hi there, my name is Gavin and I'm a Creative Copywriter. I have more than nine years experience in the industry, and have led strategically and creatively on some of the world's biggest brands such as O2, Amazon Prime and The Times.

I believe we owe it to society to act with purpose. As human beings, as agencies and as brands. Advertising has an incredible power to speak to people, and with that - as the saying goes - comes responsibility. We should lead by example and show a better world... not just a skinnier, shinier, smilier world. Given the choice between doing well and doing good, I know where I stand.

Ultimately, I just want to do cool stuff that I can be proud of.

My background is in journalism, and I worked at TBWA and DDB for five years before going in-house at Betfair. I then moved to Verbalisation for about a year, before joining BBD Perfect Storm, which was recently voted one of the world's top 12 independent agencies by Campaign magazine.

Although I'm a writer by trade, as my career's advanced I've become more and more literate in design, art direction, filming and editing. I'm also pretty good online, with extensive experience across all social platforms, using influencers, SEO optimisation and app development.

A few more noteworthy brands to name-drop: Investec, SKINS, Vitality, Betfair, Winston, Camel, Jameson, Nationwide, KitKat, Nescafe, MTV, Heinz, L&Q, The FT, Lucozade, Domino's Pizza, Havana Club, Viagra, Lipitor, Niquitin, Panadol, Aquafresh and Piriton.

And some ethical concerns: The WWF (pandas not wrestlers), CALM, Prostate Cancer UK, The Female Lead, Tusk and the Down's Syndrome Association.

My Creative Pool portfolio isn't too complete, but my main portfolio's linked above, as well as my CV.. If you'd like to see a particular sector or medium, but it's not there, please just ask because chances are I've done it.

Finally, here's some praise for a few things I've worked on:

Heinz Nurture 'Pimp my...'

Rx Club of New York - Winner, Best Press Campaign

Roche GS Junior 'Science Fact'

PMs - Winner of Best Digital Campaign; Winner of Best Overall Campaign

IPAs - 2 x awards in Best Film category; Award for Best Multi-Media Campaign

Rx Club of New York - 3 x awards in Film category; Highly commended Integrated Campaign

Quilliam 'Not Another Brother'

MAA Awards - Best Strategy

DMA Awards - Silver, Best Public Sector campaign

Betfair 'Switching Saddles'

Sport Industry Awards - Best Use of PR

L&Q 'PricedIn'

Property Marketing Awards - Winner, Best Digital Marketing Campaign

The CALMzine

Mind Mental Health Awards - Winner, Best Publication

DeFrosty the Snowman

Creative Pool - Winner, Best OOH


Art Direction, Copywriting, Creative Direction, CRM, Direct Mail, Editing, Filming, Presentation, SEO, Social Media

Sector Experience

Banking, Communications, E-Commerce, Fashion, Food & Beverages, Point of Sale, Publishing, Social Enterprise, Social Network / Community, Sports


DMA Award Shortlist, IPA Effectiveness Award - Gold, PM Society Award


Investec Bank - Corporate

#239 Ranked Copywriter
Currently No Recommendations
Project featured:Restless Spirit 2.0
on 6th July 2017
On the web
Perm, Freelance, Temp-Perm
Skill Level
Middleweight, Senior
Creativepool member since 11 January 2013