About me

Over the last 17 years, I've led strategically and creatively on some of the world's biggest brands. I've worked agency-side, in-house and freelance, across virtually every sector, from tech to automotive, and FMCG to beauty. Now I specialise in gaming and entertainment, working on some of the world's largest brands and franchises, helping them thrill audiences around the globe. I've had my work on TV, TikTok, bus stops, bunting, and pretty much everything in between.
- Award-winner in every role I've ever held for craft, creativity and effectiveness, including:
Gold - OOH - Creativepool Annual 2017 - Keep Defrosty Alive
Shortlist - Advertising: Print - Creativepool Annual 2017 - Restless Spirit: Challenge Ordinary
Shortlist - Integrated - Creativepool Annual 2017 - Restless Spirit: Challenge Ordinary

- Proud mentor with the School of Communications Arts, People Like Us, Good Nugget and the Mayor of London's Design Lab

- Published writer in Campaign, The Drum, Shots, Creative Pool, Creative Bloq and more

Skills

Animation, Art Direction, Copywriting, Creative Direction, CRM, Direct Mail, Editing, Filming, Media Planning, PR, Presentation, SEO, Social Media

Sector Experience

Banking, Communications, Computer Games, E-Commerce, Entertainment, Fashion, Film (Feature), Food & Beverages, Mobile, Point of Sale, Publishing, Social Enterprise, Social Network / Community, Sports

Awards

DMA Award Shortlist, IPA Effectiveness Award - Gold, PM Society Award

Clients

Adidas, Amazon Prime Video, Google, Investec Bank - Corporate, Netflix, Spotify

Trade Associations

IPA