About me

As a Design Director, I specialise in shaping strategic design solutions that deliver real business and brand outcomes. I work in close partnership with clients to define direction, uncover opportunity, and develop design responses that connect meaningfully with audiences.

My work combines brand strategy, creative direction, and execution leadership, allowing me to translate complex challenges into clear, effective visual communication. Drawing on experience across multiple sectors, I define creative vision, guide multidisciplinary teams, and ensure design solutions deliver both immediate impact and long-term value.

I am particularly focused on building strong partnerships across clients, stakeholders, and creative teams, helping organisations move from isolated outputs to cohesive, scalable brand systems. I set clear creative standards while creating environments where teams feel motivated to challenge conventions, think bigger, and produce work that stands apart in the market.

I am known for bringing energy, clarity, and creative momentum into projects. I challenge teams to move beyond the expected, question conventions, and pursue standout solutions rather than safe ones. I believe strong design leadership comes from creating confidence around ideas, setting a high creative standard, and building environments where teams feel empowered to deliver work they are genuinely proud of, while ensuring that work drives measurable brand and business impact.

My portfolio reflects experience across boutique and global organisations, spanning brand identity, visual systems, digital and physical environments, and integrated campaign ecosystems.

Skills

Brand Stategy, Branding, Creative Direction, logo design, Logo identity, Social Media, Visual Branding

Sector Experience

Boutique, Brand Experience, Branding, Broadcasting, Design Marketing, Education, events, Identoty Design, Packaging, Print, Social marketing, social media, UI / UX

Awards

Bronze / Branding [Individual] / Creative Pool Annual 2022, Overall Winner - Vitamin T / Aquent Talent Awards 2015

Clients

Advance Pet Food, Amazon, BBC, BritBox, Infosys, ITV Creative, Prosus, Riverside Training Spalding, Sky UK, Speedway Of Nations