. . .

About me

Brands often struggle to turn a good idea into work that holds together across channels, markets, and teams. That's the problem I solve.

I'm a creative lead with 20+ years' experience, working with YouTube, Coca-Cola, British Airways, Google, and Chanel. I've developed global brand guidelines for multinational clients, led multi-channel campaigns for YouTube, Barclays, and BP, and held senior creative roles at Ogilvy and Hogarth.

I've built and led teams in-agency and in-house. My focus is keeping the team engaged and the work moving, so the strategy withstands the journey from brief to delivery.

I also use AI where it makes the work faster and clearer, not as a replacement for creative judgement. I use it to shape ideas and briefs, and to build mock-ups and visuals so clients can approve a direction before production starts. At Hogarth, I used it to analyse staff feedback on an employee engagement project, so the findings shaped what we did next.

I also apply design to causes I care about, including work with WRAP and the British Heart Foundation, and I advise a small East London charity on creative strategy.

If you need a creative lead who can connect strategy, craft, and delivery, I'd love to hear from you.

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Details

AvailabilityLooking for work

ContractPerm, Freelance, Temp-Perm, Part time, Remote

LocationLondon: United Kingdom

Working LocationsLondon: United Kingdom

Skill LevelJunior, Middleweight, Senior, Director

Tagged Job TitlesDesign Director

Achievements

See all achievements

Recommendations

Currently No Recommendations

Skills

Advertising, Art Direction, Client Services, Creative Direction, Graphic Design, Illustration, Motion Graphics

Sector Experience

Advertising, Brand Management, Branding, Communications, Social Network / Community

Clients

Apple, Barclays, boots, British Airways, EasyJet plc, Heinz, Kellogg, Kraft Foods, Nestle UK, Post Office, tonies, Youtube

Awards

D&AD Award - In-book

Trade Associations

CV / Resume

Gareth's CV/Resume

Activity

Connections22 Followers96 Following32

Views548

Creativepool member since 29 January 2026

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