. . .

About me

Brands often struggle to turn a good idea into work that holds together across channels, markets, and teams. That's the problem I solve.

I'm a creative lead with 20+ years' experience, working with YouTube, Coca-Cola, British Airways, Google, and Chanel. I've developed global brand guidelines for multinational clients, led multi-channel campaigns for YouTube, Barclays, and BP, and held senior creative roles at Ogilvy and Hogarth.

I've built and led teams in-agency and in-house. My focus is keeping the team engaged and the work moving, so the strategy withstands the journey from brief to delivery.

I also use AI where it makes the work faster and clearer, not as a replacement for creative judgement. I use it to shape ideas and briefs, and to build mock-ups and visuals so clients can approve a direction before production starts. At Hogarth, I used it to analyse staff feedback on an employee engagement project, so the findings shaped what we did next.

I also apply design to causes I care about, including work with WRAP and the British Heart Foundation, and I advise a small East London charity on creative strategy.

If you need a creative lead who can connect strategy, craft, and delivery, I'd love to hear from you.

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Details

AvailabilityLooking for work

ContractPerm, Freelance, Temp-Perm, Part time, Remote

LocationLondon, United Kingdom

Skill LevelJunior, Middleweight, Senior, Director

Tagged Job TitlesDesign Director

Achievements

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Recommendations

Currently No Recommendations

Skills

Advertising, Art Direction, Client Services, Creative Direction, Graphic Design, Illustration, Motion Graphics

Sector Experience

Advertising, Brand Management, Branding, Communications, Social Network / Community

Clients

Apple, Barclays, boots, British Airways, EasyJet plc, Heinz, Kellogg, Kraft Foods, Nestle UK, Post Office, tonies, Youtube

Awards

D&AD Award - In-book

Trade Associations

CV / Resume

Gareth's CV/Resume

Activity

Connections23 Followers32 Following30

Views371

Creativepool member since 29 January 2026

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