. . .

About me

Brands often struggle to turn a good idea into work that holds together across channels, markets, and teams. That's the problem I solve.

I'm a creative lead with 20+ years' experience, working with YouTube, Coca-Cola, British Airways, Google, and Chanel. I've developed global brand guidelines for multinational clients, led multi-channel campaigns for YouTube, Barclays, and BP, and held senior creative roles at Ogilvy and Hogarth.

I've built and led teams in-agency and in-house. My focus is keeping the team engaged and the work moving, so the strategy withstands the journey from brief to delivery.

I also use AI where it makes the work faster and clearer, not as a replacement for creative judgement. I use it to shape ideas and briefs, and to build mock-ups and visuals so clients can approve a direction before production starts. At Hogarth, I used it to analyse staff feedback on an employee engagement project, so the findings shaped what we did next.

I also apply design to causes I care about, including work with WRAP and the British Heart Foundation, and I advise a small East London charity on creative strategy.

If you need a creative lead who can connect strategy, craft, and delivery, I'd love to hear from you.

See full profile details

Details

AvailabilityLooking for work

ContractPerm, Freelance, Temp-Perm, Part time, Remote

LocationLondon: United Kingdom

Working LocationsLondon: United Kingdom

Skill LevelJunior, Middleweight, Senior, Director

Tagged Job TitlesDesign Director

Achievements

See all achievements

Recommendations

Currently No Recommendations

Skills

Advertising, Art Direction, Client Services, Creative Direction, Graphic Design, Illustration, Motion Graphics

Sector Experience

Advertising, Brand Management, Branding, Communications, Social Network / Community

Clients

Apple, Barclays, boots, British Airways, EasyJet plc, Heinz, Kellogg, Kraft Foods, Nestle UK, Post Office, tonies, Youtube

Awards

D&AD Award - In-book

Trade Associations

CV / Resume

Gareth's CV/Resume

Activity

Connections22 Followers96 Following32

Views555

Creativepool member since 29 January 2026

Followers

Saleh Morba

Director of Photography

Saudi Arabia

Connect

View profile
นิพล ฤกษ์ชัย

Freelance” Flame Artist / VFX Compositor, Freelance

Thailand

Connect

View profile
Thomas Meegan

freelance filmmaker

United Kingdom

Connect

View profile
Bonobo & Co

United Kingdom

Follow

View profile
Dr Prime

Owner, DrPrime

United States

Connect

View profile
Lungelo Khumalo

Acting

South Africa

Connect

View profile
Pyramid Publishing

United Kingdom

Follow

View profile
Ashvindra Sen

Creative, Streamplay Studio

Fiji

Connect

View profile
LouLou Armstrong

Musician

United Kingdom

Connect

View profile
Chelsea Louza

Social Media Manager

United Kingdom

Connect

View profile
Larisa Patrasc-Balan

Graphic Designer/UX/UI Intern, 2Tucans

United Kingdom

Connect

View profile
Dilini Muhandiramge

Product Development Manager, Ontrack SPORTSWEAR

Australia

Connect

View profile
Charlie Stringer

Graphic Artist

United Kingdom

Connect

View profile

« First ‹ Prev

OOPS - LOOKS LIKE YOU HAVE JAVASCRIPT OFF. THIS SITE WON'T WORK WITHOUT IT.
NEED HELP IN TURNING IT ON? YOU CAN FIND INSTRUCTIONS HERE FOR YOUR BROWSER.