About me

I'm a creative lead with over 15 years' experience shaping brands and campaigns for some of the world's biggest names - YouTube, Coca-Cola, British Airways, Google, and Chanel.

I blend big ideas with practical execution - creating campaigns, brand identities, and content that connect with people and deliver measurable impact.

I've built and led teams in both agency and in-house settings, domestically and globally - growing cultures where creativity thrives and people feel motivated to do their best work. For me, leadership is about more than project delivery - it's about engaging and inspiring teams so they stay curious, collaborative, and resilient. The result

Developed global brand playbooks & guidelines for multinational clients
Led multi-channel campaigns and event content for YouTube, Barclays, BP and Phillips
Senior creative roles at Ogilvy and Hogarth, shaping strategy and delivery across international teams

Using design for good. I've worked with charities like WRAP and the British Heart Foundation, and I currently advise a small East London charity on creative strategy and design. I'm also passionate about sustainable design and exploring how AI can power future-facing creative work.

Adobe Creative Suite, Figma, motion & video tools - always exploring new tech to sharpen my craft.

I'm keen to connect with brands, teams, and collaborators who want to create work that resonates and drives growth.