About me

Bachelor in Marketing with 23 years experience in large advertising agencies, always in charge of nationwide or multinational Clients.

During these years was responsible for clients such as McDonalds, Johnson Wax, Souza Cruz and Coca-Cola.

Led the start up of Oi in 2002, case considered the world record in the mobile industry with GSM technology - 4th player in the market, reaching 1.4 million subscribers in only six months.

Started at WmCcann to be in charge of the TIM Telecom brand.

Although a large experience in telecom business, now is also responsible for other Mccann Clients, such as Coca-Cola, UVA (a Ilumino University), Patrimóvel (a real state), and Zona Sul (a local supermarket).

Oriented strategic thinking and vision business, with great capacity to develop partnerships, lead and implement pioneering projects, coordinate and motivate staff - 16 people today.

Experienced in developing and implementing integrated communication campaign using tools of mass media, targeted media, direct marketing, web, social networks, point of sale material.

Important experience in Telecom Segment, with 14 years of work in retail branding and repositioning of brands. Today is also a Latam Strategist, in charge of Telco Vertical in Latin America. The Vertical goal is to grow the relationship with current clients and pitch new business in countries that McCann doesn't handle a telecom account.

The focus on the Latin American market provided an understanding of competitive and populous markets, and still others with growth potential. The network with other London, Singapore, Australia, Japan, China, India and US telco professionals have allowed a deeper knowledge also in this global business. This mix of knowledge and its wide range of telco stages in the world with the fast changes that is happening in human behavior, allow such specialization.

Specialties: Branding and Identity, Brand Architecture, Advertising Mergers

Competitive analysis, mergers and acquisition