. . .

About me

Bachelor in Marketing with 23 years experience in large advertising agencies, always in charge of nationwide or multinational Clients.

During these years was responsible for clients such as McDonalds, Johnson Wax, Souza Cruz and Coca-Cola.

Led the start up of Oi in 2002, case considered the world record in the mobile industry with GSM technology - 4th player in the market, reaching 1.4 million subscribers in only six months.

Started at WmCcann to be in charge of the TIM Telecom brand.

Although a large experience in telecom business, now is also responsible for other Mccann Clients, such as Coca-Cola, UVA (a Ilumino University), Patrimóvel (a real state), and Zona Sul (a local supermarket).

Oriented strategic thinking and vision business, with great capacity to develop partnerships, lead and implement pioneering projects, coordinate and motivate staff - 16 people today.

Experienced in developing and implementing integrated communication campaign using tools of mass media, targeted media, direct marketing, web, social networks, point of sale material.

Important experience in Telecom Segment, with 14 years of work in retail branding and repositioning of brands. Today is also a Latam Strategist, in charge of Telco Vertical in Latin America. The Vertical goal is to grow the relationship with current clients and pitch new business in countries that McCann doesn't handle a telecom account.

The focus on the Latin American market provided an understanding of competitive and populous markets, and still others with growth potential. The network with other London, Singapore, Australia, Japan, China, India and US telco professionals have allowed a deeper knowledge also in this global business. This mix of knowledge and its wide range of telco stages in the world with the fast changes that is happening in human behavior, allow such specialization.

Specialties: Branding and Identity, Brand Architecture, Advertising Mergers

Competitive analysis, mergers and acquisition

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Brian Cooper

Chief Creative Officer, Aesop

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The Bunker Agency

United Kingdom

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Tony Connor

New York Ex Creative Director, Bulletproof

United States

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Karan Kapoor

PHOTOGRAPHER

United Kingdom

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Jason Milne

Creative Director - Environments, Contagious

United Kingdom

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John Koay

Chief Creative Officer, Omnicom Advertising

Hong Kong

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Ian Wharton

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United Kingdom

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Publicis Brasil

Brazil

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Lianne Rivett

Senior Art Director, The LEGO Group

United Kingdom

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Daniel

VP, Groupe Creative Director, Razorfish

United States

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Nike

United Kingdom

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Richard Booth

Director of Photography, Richard Booth Productions

United Kingdom

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Wilson Ang

Group Creative Director, JWT

Hong Kong

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Claire Holden

Creative Director, Integrated Communications, Hill+Knowlton Strategies

United Kingdom

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Kien Eng

CEO, Publicis Groupe

Malaysia

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Saatchi & Saatchi Copenhagen

Denmark

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Hugo Rodrigues

Chairman of McCann Worldgroup, WMcCann, Craft Brasil and Aldeiah

Brazil

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Burson

United Kingdom

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Publicis Sapient

United Kingdom

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Karl

Executive Creative Director, Like Digital

United Kingdom

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