ABOUT

The Concept: revamp the corporate brand concept and design direction so all branded content is cohesive and follows a unique and recognizable brand style.
Execution: across all facets of our Corporate Communications, both internally and externally.
Key Results:
- Creative Identity formation: we crafted a new and fresh Creative Identity and Direction.
- In-house production: all branding content is produced in-house, which allows us to have greater control over the brand’s voice and consistency.
- Clear brand architecture: all our products fit underneath the FunPlus umbrella leading to better corporate brand consistency and visibility.
- Competitive Edge: recognizable Brand Identity and Creative Direction that set us apart as a brand with a unique and own style, helping us to be easily differentiated in this competitive industry.