About me

Award-winning creative and filmmaker Franki Goodwin joined Saatchi & Saatchi almost a decade ago and has been behind much of the companies most notable work for clients including Direct Line and Deutsche Telekom. Alongside her role as Chief Creative Officer at Saatchi & Saatchi, Franki is Executive Producer at Western Edge Pictures, a multi award-winning independent production company she co-founded in 2010. A graduate of Glasgow School of Art, she has returned regularly as a guest lecturer and spent time teaching at Parsons School of Design in Paris.

Franki began her career as a Graphic Designer and started her first company, Franki&Jonny, in 2001. A boutique brand and digital agency specialising in entertainment. For ten years they developed ground-breaking integrated campaigns and won multiple awards for clients like Warner Bros, Disney and Curzon Cinemas. Franki then joined Western Edge Pictures as a partner to develop her own films and the marketing strategies around them. Franki's Exec Producer credits include "Prevenge" (Dir. Alice Lowe) and "Rare Beasts" (Dir. Billie Piper)

Franki moved into Advertising in 2013 when she joined Saatchi & Saatchi - bringing her unique digital expertise, brand and storytelling skills to an integrated creative role for key clients including Direct Line and Deutsche Telekom. With Saatchi & Saatchi, Franki has won over 100 international advertising awards for her clients, has Judged for the Cannes Lions, D&AD New Blood, The Royal Television Society and The Creative Circle and been on panels about everything from Movie Posters to Virtual Reality.