About me

Award-winning creative and filmmaker Franki Goodwin has been with Saatchi & Saatchi for over a decade and was promoted to Chief Creative Officer in 2022. Behind much of the companies most notable work for clients including Direct Line, British Heart Foundation, Waitrose, John Lewis, OVO and Deutsche Telekom. In the past year, the agency's creative work has been recognised with award wins including Cannes Lions, British Arrows, D&AD, Clios and Campaign BIG.

Alongside the work, Franki is a staunch ambassador for emerging talent, leading the curation and year-round support programme for Saatchi & Saatchi's renowned New Creators' Showcase, and regularly judging leading global awards programmes including Cannes Lion, D&AD and Creative Circle.

Alongside her role at Saatchi & Saatchi, Franki is also Executive Producer at Western Edge Pictures, a multi award-winning independent production company she co-founded in 2010. A graduate of Glasgow School of Art, she has returned regularly as a guest lecturer and spent time teaching at Parsons School of Design in Paris.