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ABOUT
Deutsche Telekom have launced a new campaign, Project Futureproof, to inspire and support young people in following their passions when it comes to choosing a career.
At the core of the campaign is an optimistic short film that invites young people to choose utopia over dystopia and trust that their passion will support them. Set in 2021, a series of sci-fi glitches offers a group of Gen Z a vision into the future, showing a glimpse into how they (and the world around them) have been changed by following their passions.
Backed by a version of Billie Eilish’s ‘My Future’, the superstar also cameos in the future world. The campaign will be featured across a range of Gen Z focused digital and social media channels including Instagram, YouTube, TikTok and Spotify.
At the heart of Project Futureproof is a free-to-access digital tool that helps Gen Z to better understand their abilities and how these are connected to future career opportunities. It has been developed in collaboration with both Gen Z contributors and a diverse group of professional skills & employability experts. It aims to connect users to peer-to-peer inspiration & support.
MADEIT CREDITS
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Deutsche TelekomClient
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Aleix PerdigoDigital Director -
Bobby ShoreD.O.P -
Emory RueggProduction Company Producer -
Hannah CooperProducer -
Henrique TanjiMusic Director -
Hernan Garcia DietrichCreative -
Hernan Garcia DietrichCreative -
James Forbes-RobertsonEditor -
Luke MorrisonColourist -
Nayab MalikAgency Producers -
Patrick KrafftVFX Artist -
Rollo JacksonFilm Director -
SomesuchProduction Company -
Tobias TercicCreative -
Tobias TercicCreative -
Trim EditingEditing House -
Creative Circle, Creative Foundation & The UK Creative FestivalAwards Body -
Saatchi & Saatchi London -
Factory Studios LtdSound Design -
Electric Theatre CollectivePost Production Agency -
Nathan CrawfordCreative | Art Director -
Dan BeckwithCreative Director | Sound Designer -
Franki GoodwinExecutive Creative Director