About me

I'm a Visual Designer based in Berlin with more than 10 years of experience creating simple and meaningful design.

During these years I had the opportunity to work with all kind of clients, from big corporations to startups. Currently I'm developing a brand for an online magazine about wood and sustainability, and creating my first product, an online tool to help designers understand their clients better.

I work on projects that I care about and more importantly, with people that believe in what they do. Because finding the right designer is hard, but so is finding the right client.

WHAT I BELIEVE IN

Simplicity. Well-thought-out concepts that focus on the essence, through clean and meaningful design.

Trust. Building a solid relationship with a client based on mutual trust and respect, translating into better work.

Learning. Being passionate about what I do and learning new things every day that I can use to improve my process.

Collaboration. Knowing my limitations and surrounding myself with professionals, such as motion designers, web developers, illustrators... that can join a project when needed.

SERVICES

(re)Branding. Whether the brand already exists or starting from scratch, my services include concept development, logo design, visual language, brand guidelines and brand consulting.

Digital. Web and app design is also one of my core strengths. From wireframes to visual design.

Print. As a part of the brand development, I create all collateral materials, ranging from stationary to editorial design.

SOME CLIENTS

Fjord Berlin, Relax we are the good guys, Whole Design Studios, Neuraum, Hitfox, FinLeap, Clark, Don't Memorise, Sorpetaler among others.

Fernando's articles

Leaders

Introducing HolaBrief.com, a better way to create design briefs

Workshop

My process to create a meaningful brand

Workshop

Why I moved from agency to freelancing

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