About me
Senior Brand & Product Designer with experience creating digital products, visual identities, and customer experiences that connect business goals with user needs.
I work across strategy, brand, UX/UI, and creative direction, helping organisations translate complexity into clear, engaging experiences.
Throughout my career, I've collaborated with cross-functional teams to launch products, evolve brands, and improve customer journeys, from concept and research through to delivery.
My background in industrial design, visual communication, and digital product design allows me to combine systems thinking with strong visual execution.
Areas of expertise:
- Product Design (UX/UI)
- Brand Strategy & Identity Systems
- Design Systems
- Creative Direction
- Customer Experience
- Prototyping & Validation
- Cross-functional Leadership
- Figma, Adobe Creative Suite, AI-assisted Design Workflows
Currently focused on helping ambitious companies build products and brands that people trust, understand, and enjoy using.
Skills
3D Design, Art Direction, Brand / Logo Design, Branding, CAD, Colour, Digital Art, Furniture Design, Graphic Design, Icon Design, Illustration, Industrial Design, Photoshop, Post Production, Print Design, Product Design, UX/UI