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About me

Senior Brand & Product Designer with experience creating digital products, visual identities, and customer experiences that connect business goals with user needs.

I work across strategy, brand, UX/UI, and creative direction, helping organisations translate complexity into clear, engaging experiences.

Throughout my career, I've collaborated with cross-functional teams to launch products, evolve brands, and improve customer journeys, from concept and research through to delivery.
My background in industrial design, visual communication, and digital product design allows me to combine systems thinking with strong visual execution.

Areas of expertise:
- Product Design (UX/UI)
- Brand Strategy & Identity Systems
- Design Systems
- Creative Direction
- Customer Experience
- Prototyping & Validation
- Cross-functional Leadership
- Figma, Adobe Creative Suite, AI-assisted Design Workflows

Currently focused on helping ambitious companies build products and brands that people trust, understand, and enjoy using.

Details

AvailabilityLooking for work

ContractPerm, Freelance, Temp-Perm, Part time, Remote

LocationLondon, United Kingdom

Skill LevelMiddleweight, Senior

LanguagesEnglish, Italian

Tagged Job TitlesCreative, Product Designer, Branding Designer

Recommendations

Currently No Recommendations

Skills

3D Design, Art Direction, Brand / Logo Design, Branding, CAD, Colour, Digital Art, Furniture Design, Graphic Design, Icon Design, Illustration, Industrial Design, Photoshop, Post Production, Print Design, Product Design, UX/UI

Sector Experience

E-Commerce, Education, Finance

Activity

Connections1 Followers1 Following2

Likes0

Creativepool member since 30 August 2020

Work
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Federico's work

The Bigger Picture band album cover trio

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