About me

Creative Director at Checkland Kindleysides - At the heart of it, I team-up with people to shape dynamic brand, product and service experiences for people.

No brief to vague or category too intimidating. Beauty, sportswear, lingerie - I'm not shy. Travel, lifestyle, business - I create in those arenas too. Known names and new names alike, you can expect a relentless (yet respectful) energy from me. I lead global brands on the power of creativity, directing their leaders on how to harness it. My approach is simple: team, vision, results - always in that order. Problem-solving is my get-up, helping clients navigate recognised needs and the opportunities they have yet to see.

I live for progress - and get my hit from defining the difference. Here for the team, inspiring them to uncover their ingenious and chase their instincts. With an unwavering commitment to craft, I ensure precision is met with imagination and ideas take shape with purpose. And when I'm OOO you'll find me on the DIY tools or on a plane to new corner of the globe. Let's talk.

Skills

Brand / Logo Design, Brand Stategy, Branding, Consultancy, Creative, Creative Direction, Experience Design, Graphic Design, Information Architecture, Packaging Design

Sector Experience

Beauty, Charity / Not for profit, Fashion, FMCG, Food & Beverages, Healthcare, Lifestyle, Sports, Technology, Travel & Leisure

Clients

Adidas Germany, adidas Originals, Asda, Bape, Boardriders Inc., BWS Australia, Byron Burgers, Heartland Dental, Heinemann, Hourglass, Howdens Joinery, Ideal Standard, Iittala, Loro Piana, Mihyar, Morrow, Nayomi, Roxy, Waterford, Wedgwood

Recommendations
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Currently No Recommendations
Achievements
Annual 2025 JudgeThe Cutting Room Floor
Project featured:Morrow - Creating a Disruptive New Brand
on 26th July 2022
Project featured:Refreshing Byron Burger’s Brand Experience
on 17th March 2025
Tagged Job Titles
Contract
Perm
Location
London, United Kingdom
Skill Level
Director
Languages
English
Creativepool member since 14 July 2022