ABOUT

Modern dining habits are changing. Nearly a third of diners now eat every single meal alone. As one of the pioneers of the casual dining revolution in the UK, we supported Byron’s brand transformation in a rapidly changing food and hospitality sector - re-imagining their brand positioning, visual identity system and restaurant interior design.

The brand’s original mission to ‘bring people together over proper food and good times’ inspired our new brand design concept. Bringing the brand and people together - friends, family, colleagues, strangers - under a single brand direction ‘All Hail The Table’. Our expert brand communications and interior design studio brought this new brand platform to life across every brand asset and brand experience touchpoint. Everything from a creative visual identity design to the sociable restaurant interior design and branded packaging design for online food delivery platforms. Moving away from individually designed restaurant interiors and diverse brand design applications, the rebrand ensured Byron’s brand identity design remained consistent and creatively streamlined.