About me

As a hands-on design lead with experience both in-house and agency-side, I specialise in brand identity and campaign design. Whether leading a team or as a safe pair of hands working independently or with others, I'm comfortable owning a project end-to-end.

I work across broadcast, print, experiential and digital design, and art direct all aspects of motion and other disciplines to deliver considered and consistent multi-channel output; achieving brand consistency without hindering creativity. I love to work closely with strategy; designing with purpose and pushing the boundaries of design and brand identity to deliver results against wider business objectives.

I can assemble and guide talented teams with a diverse skill set, creating impactful 360 campaigns and building beautiful brand identities. I enjoy experimenting with emerging AI tools and workflows to expand the creative process, adapting and growing with new technology to create new possibilities. From concept development to execution, I enjoy presenting at all levels. With an eye for detail and brand consistency, I'm passionate about transforming ideas into visually powerful stories.
Clients include:
BBC Creative, National Theatre, Royal Opera House, AKA, Pablo London, What3Words, Penguin Random House, Bentley, Bio Oil, Pro:Voke Liquid Blonde, Papa Johns, Pizza Hut, Frankie & Benny's, Becks Vier, Soft & Gentle, Stressless, NME, Ideal Home Magazine, M&S, Tourism Authority of Thailand.

Skills

adobe illustrator, AI tooling, AI workflows, Art Direction, Brand / Logo Design, Brand Guardianship, brand guidelines, brand identity, Branding, concept design, Concept thinking, creative strategy, design direction, Editorial Design, Image Retouching, InDesign, Photoshop, Presentation, Print, Television

Sector Experience

Advertising, Arts, blockchain, Branding, Broadcasting, Charity / Not for profit, Construction, Creative Services, Design, Exhibitions, Fashion, Fintech, FMCG, Food & Beverages, Furniture, Fixtures & Equipment, Healthcare, Hotels & Resorts, Image Retouching, Legal, Magazines & Comics, Marketing, Music, Newspapers, Personal Care, Pharmaceutical, Photography, Point of Sale, Radio, Restaurant / Café, Retail, Technology, Television, Travel & Leisure, Web3

Awards

The Grocer Award

Clients

A+E Networks UK, AKA, BBC, bbc creative, Beck's Vier, Bentley, Burgess, Ceuta Healthcare, Elvis, First Drinks, Fox Kalomaski Crossing, Godrej Consumer Products Ltd, Harvey Nichols, Hoopers, IPC media, Jacques Vert Group, Liquid Blonde, Moving Millions, National Theatre, NME, OTM Create, Pablo London, Papa John's, Peel Group, Penguin Group, Pizza Hut, Qatar Airways, Royal Opera House, SevenC3, Soft and Gentle, Stressless, Touch of Silver, Tourism Authority of Thailand, Vodafone