. . .

About me

As a hands-on design lead with experience both in-house and agency-side, I specialise in brand identity and campaign design. Whether leading a team or as a safe pair of hands working independently or with others, I'm comfortable owning a project end-to-end.

I work across broadcast, print, experiential and digital design, and art direct all aspects of motion and other disciplines to deliver considered and consistent multi-channel output; achieving brand consistency without hindering creativity. I love to work closely with strategy; designing with purpose and pushing the boundaries of design and brand identity to deliver results against wider business objectives.

I can assemble and guide talented teams with a diverse skill set, creating impactful 360 campaigns and building beautiful brand identities. I enjoy experimenting with emerging AI tools and workflows to expand the creative process, adapting and growing with new technology to create new possibilities. From concept development to execution, I enjoy presenting at all levels. With an eye for detail and brand consistency, I'm passionate about transforming ideas into visually powerful stories.
Clients include:
BBC Creative, National Theatre, Royal Opera House, AKA, Pablo London, What3Words, Penguin Random House, Bentley, Bio Oil, Pro:Voke Liquid Blonde, Papa Johns, Pizza Hut, Frankie & Benny's, Becks Vier, Soft & Gentle, Stressless, NME, Ideal Home Magazine, M&S, Tourism Authority of Thailand.

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