About us

Established in 1988, DLSM Studio (formally DesignLSM) is a strategically led creative agency which specialises in Strategy, Branding and Interior Design. Masters of creativity and curiosity, the talented team transcend aesthetics, adopting a strategic approach to craft luxury and lifestyle spaces for the global hospitality industry.
With designers located in the UK, UAE and Europe, the studio focuses on building up an in-depth understanding of clients' commercial, operational, brand and guest experience objectives, curating bespoke concepts that truly reflect the authentic DNA and values of their proposition.

DLSM Studio's work

NAC Dubai

Claro London

Sam's Waterside

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