ABOUT

The studio was appointed to deliver the interior design for Sam’s Waterside, a new 140-cover brasserie restaurant and terrace in Brentford. As a sister site to the well-respected Sam’s Riverside in Hammersmith, designed by the agency in 2019, the brief was to curate an interior design that embodies an evolution of the original much-loved concept, whilst reflecting the dynamics of its new location.

Nestled on the ground floor with a captivating view of the River Brent, Sam's Waterside sits alongside Sam's Larder, solidifying a commitment to strengthening ties with the local community. Seamlessly merging the timeless charm of the Hammersmith restaurant with the distinctive character of Brentford, a vibrant neighbourhood dining destination has been delivered that exudes warmth, conviviality, and a heartfelt welcome.

The interior design itself is richly inspired by the locality, a dichotomy of rich history and urban regeneration. Influenced by the juxtaposition, where old meets news, the concept celebrates the backdrop of the historical industrial architecture, with the imprint of the new contemporary Brentford development that is set to regenerate the community.

Beautiful design features, taken from the original concept, were integrated into the scheme, such as the blush pink and ivory leather dining seats and bespoke large art deco-inspired pendant lights which create defined ceiling statements. Seamlessly blended with these elements is a new slightly more industrial aesthetic, where intentionally oxidized corten steel, raw concrete tones and rough plaster are all creatively used in the finishes and framework as a nod to the manufacturing history of the locality.

Taking centre stage, the island bar creates an energetic focal point, where guests can sit and enjoy their meal, offering engaging moments with the delightful team that Sam’s is so well regarded for. The bar front, lined with a warm stained ash wood, is tastefully offset with a sophisticated counter made from arabascato marble, whilst a brass and opal tiered gantry elegantly suspends from the ceiling, and the bespoke geometric floor apron frames the central feature.

The kitchen pass is highlighted by a curated frame of antique mirror and corten steel with the open kitchen offering an exciting glimpse of the culinary action behind the scenes.

Strategically positioning the rich teal velvet banquette seating to provide guests with the calming sightlines of the stunning natural waterside, the space fully opens along two walls with bi-folding doors, enabling a strong connection with the River Brent and the local community.

Layering the design, delicate details and refined elements artfully soften the space, helping to cultivate a sophisticated urban ambience. Curated dried flower arrangements are suspended above the pendants, whilst carrying forward the restaurant's artistic legacy, a beautifully commissioned painting by renowned West London artist, Tomo Campbell, delivers a spectacular masterpiece with colourful muted tones, bringing an elegant yet contemporary touch.

DLSM Studio have delivered a concept that reflects the promise of urban regeneration, offering patrons a warm and inviting environment that pays homage to its roots while embracing the future.

Proudly delivering a refreshing new energy to the brand’s DNA and an evolved aesthetic, the Sam’s team have gone on to make their mark on this up-and-coming destination, welcoming a whole new audience to their vastly loved and respected brand.