About us

We help brands change things for the better through creativity.

We work with forward-thinking companies to create authentic and distinct strategies, identities and immersive brand experiences. We partner with them to help accelerate their goals and create a framework for building courageous, enduring companies.

We do this for media and entertainment, sports, cultural and new economy brands anywhere in the world.

We have created brand experiences for NBCUniversal, Betfair, Eurosport, Samsung, Sony, Telemundo, The Premier League, British Land, DNEG, The IOC, Formula E and Freeview reaching a global audience of over a three billion people.

Our creative disciplines:

Brand strategy

Identity design

Brand hierarchy

Brand Communications

Broadcast design

Digital design

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Production

DixonBaxi's articles

Starting a career in design? Five things design leaders want you to know

Leaders

DixonBaxi ushers in new era for AC Milan with bold rebrand

Spotlight: Brave moments with DixonBaxi

Rebrand Roundup: Shout out to royal mint court, new-look Tumblr, art meets ice cream + more

Rebrand Roundup: A new identity for Ukraine, a typeface for London and other stories

Rebrand Roundup: Beyond funerals, odd pops and other stories

Rebrand Roundup: DNEG, British basketball, millennial whisky and other stories

Ten principles for creativity.

Rebrand Roundup: D&AD, MTV, Leeds United, Superunion and other stories

Rebrand Roundup: Taylors of Harrogate, Asics, Eurosport and other stories

Rebrand Roundup: Co-working spaces, low carb Hovis and other stories

Rebrand Roundup: Alzheimer's, Mr Kipling, Sports Cars, Turkish Telly and Booze