Heavenly/McCann – Alzheimer's Society

The Alzheimer’s Society has been rebranded to “banish ideas of dementia as an older person’s disease” and make the charity accessible to a much wider and younger audience. Consultancy Heavenly has designed the new branding and created a set of design guidelines, while advertising agency McCann has worked on a new marketing campaign, which will launch in April this year. The charity is hoping to ditch its previous cold and clinical look with a new visual identity system incorporating a flower emblem, more colours and a