Digital Agencies

Digital agencies design and build digital products and campaigns end-to-end: websites and web apps, mobile apps, e-commerce platforms, content systems, paid and organic acquisition campaigns, data and personalisation infrastructure, and ongoing optimisation. Most blend strategy, design, technology and growth in a single team.

Project rates start around $30,000-$80,000 for a marketing site, $100,000-$500,000 for a content platform or commerce build, and $500,000+ for multi-quarter product programmes. Retainers for ongoing growth + product work typically run $15,000-$80,000 per month.

Agencies bring breadth of specialism, faster ramp on new projects, and exposure to patterns across multiple clients. In-house gives lower cost per output at steady state and deeper product knowledge. Most mature brands run both, using agencies for launches, redesigns and capability spikes.

Look at case studies in your category, ask to meet the actual senior leads, request references from clients still active 2+ years later, and inspect their own digital footprint - a digital agency that can not maintain its own site is a signal.