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About us

Most websites don't have a traffic problem. They have a conversion problem. Factory Pattern exists to fix it.

We're a Cheltenham-based digital agency that started in 2008 as a one-person UX consultancy, built on a simple belief: digital should be easy. Today we're a multi-disciplinary team of UX designers, developers, SEO and paid media specialists, working with ambitious ecommerce and lead-gen brands across the UK, from independent retailers to names like DAZN, HBO, Sky and REHAU.

Everything we do runs through The Easy Way™, our framework for removing friction, motivating action and cutting distractions. We find what's stopping visitors from buying or enquiring, fix it, then bring in the right high-intent traffic through SEO, PPC and email. Strategy and delivery sit under one roof, so the insight from a UX audit feeds straight into the next campaign.

The results speak in revenue: £600K in added sales for Gazeboshop within four months of a redesign, 1100% ROAS for RHS Malvern Spring Festival, and a 425% rise in qualified enquiries for Springfield.

We were named CRO Agency of the Year (small) at the UK Agency Awards 2023. We're a Google Partner and Shopify Partner, a agency on Google reviews, and the only agency in the South West with a half pipe in the studio.

Details

Founded2008

Size2-10 People

Achievements

Contributor:

Factory Pattern has been a Contributor since 25th November 2015.

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Skills

UX/UI

Sector Experience

Digital (SEO, PPC, SEM...), E-Commerce, UI / UX

Clients

DAZN, Gazeboshop, HBO, Loqate, majestic athletic, Melon Optics, National Star, Rehau, Sky UK, Three Counties Showground

Awards

CRO Agency of the Year at the UK Agency Awards 2023

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Creativepool member since 16 April 2026

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Factory Pattern's work

Springfield: 425% More Qualified Enquiries by Uniting Ecommerce and Lead Gen

Catlab: Launching the Neakasa M1 in the UK, £44K in the First Quarter

The Edinburgh Natural Skincare Co.: 238% Revenue Growth Through UX and Email

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