About me
From New York to New Zealand, start-ups to complex organisations, founding my own business to winning business globally - my career has done some zigging and zagging, which has rewarded me with some lovely awards for creative excellence and delivered many valuable lessons along the way.
In New York, I led the creative team producing TV brands for distribution in Japan (yes, the Aussie in NY branding TV for Japan... go figure). Back in Australia, I founded a creative agency specialising in entertainment brands - securing clients across Australia, the UK, and Asia.
In 2010, I joined the ABC (Aust Broadcasting Corp) as Head of Marketing and Communications. Identifying an opportunity to centralise creative output, I developed a business case that led to the launch of ABC's first in-house creative agency, ABC MADE. As Head & ECD of a multidisciplinary team of 55 + freelancers, we delivered platform-agnostic campaigns across for all ABC brands, products, services and content.
I left the ABC at the end of 2024.
Currently, I am working on pro-bono projects, have gone back to art school & judging multiple industry awards for creative excellence.
Skills
creative director, Creative leadership, creative strategy, Design Leadership, Executive Creative Director, media production
Sector Experience
Advertising, Arts, Broadcasting, change for good sector, Galleries & Studios, Government, Media, Non-profit, Streaming