DIANA's work
About DIANA
From New York to New Zealand, start-ups to complex organisations, founding my own business to winning business globally - my career has done some zigging and zagging, which has rewarded me with some lovely awards for creative excellence and delivered many valuable lessons along the way.
In New York, I led the creative team producing TV brands for distribution in Japan (yes, the Aussie in NY branding TV for Japan... go figure). Back in Australia, I founded a creative agency specialising in entertainment brands - securing clients across Australia, the UK, and Asia.
In 2010, I joined the ABC (Aust Broadcasting Corp) as Head of Marketing and Communications. Identifying an opportunity to centralise creative output, I developed a business case that led to the launch of ABC's first in-house creative agency, ABC MADE. As Head & ECD of a multidisciplinary team of 55 + freelancers, we delivered platform-agnostic campaigns across for all ABC brands, products, services and content.
I left the ABC at the end of 2024.
Currently, I am working on pro-bono projects, have gone back to art school & judging multiple industry awards for creative excellence.
In New York, I led the creative team producing TV brands for distribution in Japan (yes, the Aussie in NY branding TV for Japan... go figure). Back in Australia, I founded a creative agency specialising in entertainment brands - securing clients across Australia, the UK, and Asia.
In 2010, I joined the ABC (Aust Broadcasting Corp) as Head of Marketing and Communications. Identifying an opportunity to centralise creative output, I developed a business case that led to the launch of ABC's first in-house creative agency, ABC MADE. As Head & ECD of a multidisciplinary team of 55 + freelancers, we delivered platform-agnostic campaigns across for all ABC brands, products, services and content.
I left the ABC at the end of 2024.
Currently, I am working on pro-bono projects, have gone back to art school & judging multiple industry awards for creative excellence.