Charlotte's work

I'm a freelance writer, editor, brand storyteller and editorial consultant. Based in the UK (though often globe-trotting), I create bespoke, editorial-led content for brands, agencies and publications around the world. Specialising in luxury, I come with over 15 years' experience of creating bespoke, editorial-led content across a range of lifestyle topics, including travel and hospitality, F&D, design and interiors, fashion, art, architecture, property, and watches and jewellery. Fluent in both print and digital, I craft sophisticated storytelling to meet all manner of briefs, such as devising an original tone of voice, defining a brand's unique identity, conceptualising a beautiful custom print publication, revamping a tired digital platform with sparkling new copy, compiling an elevated brochure, spinning a snappy campaign, or penning an editorial series of blog posts. My creative services include:

- Brand storytelling
- Editorial & brand consultancy
- Brand identity, incl. positioning, tone of voice & style guides
- Websites & digital
- Creative copywriting & campaigns
- Content strategy
- Magazine & book editing
- Articles, newsletters, brochures & blog posts
- Custom publishing
- Social & SEO copywriting
- Content audits
- Video scripts