About me

I'm a freelance writer, editor, brand storyteller and editorial consultant. Based in the UK (though often globe-trotting), I create bespoke, editorial-led content for brands, agencies and publications around the world. Specialising in luxury, I come with over 15 years' experience of creating bespoke, editorial-led content across a range of lifestyle topics, including travel and hospitality, F&D, design and interiors, fashion, art, architecture, property, and watches and jewellery. Fluent in both print and digital, I craft sophisticated storytelling to meet all manner of briefs, such as devising an original tone of voice, defining a brand's unique identity, conceptualising a beautiful custom print publication, revamping a tired digital platform with sparkling new copy, compiling an elevated brochure, spinning a snappy campaign, or penning an editorial series of blog posts. My creative services include:

- Brand storytelling
- Editorial & brand consultancy
- Brand identity, incl. positioning, tone of voice & style guides
- Websites & digital
- Creative copywriting & campaigns
- Content strategy
- Magazine & book editing
- Articles, newsletters, brochures & blog posts
- Custom publishing
- Social & SEO copywriting
- Content audits
- Video scripts

Skills

Brand Stategy, Branding, Consultancy, Content, Copywriting, Editing, Journalism, Proof Reading, Public Speaking, Script Writing

Sector Experience

Architecture, Design, Fashion, Food & Beverages, Lifestyle, Luxury, Real Estate / Property, Travel & Leisure

Clients

Aston Martin, Benoy, Boodles, Diageo, Godiva, Hamptons, Harvey Jones, LunaJets, Marriott Bonvoy, Montblanc, Radisson Hotels, Raffles Hotels, Remy Martin, Rocco Forte Hotels, Small Luxury Hotels of the World, Tasaki