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Creative Opinions: VR (The Emotional Connection)

Dan Phillips, Head of Digital and Interactive at MPC Advertising Cutting to the core of who we are and evoking primitive human emotion forms the basis of experiences that are talked about, shared and remembered. In advertising, therefore, it is no...

Direct-to-Consumer Beauty

There is an exciting new two-way conversation between brand and consumer. Featured on Beauty Packaging, a discussion on the direct-to-consumer trend. Increased competition for brands in brick-and-mortar retail locations can result in an inadequate...

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The Future of Designing Healthcare Brands

As we continue to see healthcare take on the lifestyle category, design has a crucial part to play in championing this shift and creating a new expression around health empowerment. Healthcare is becoming more of a lifestyle category than ever...