. . .

About me

I embrace change. I've seen a lot of it. Progressing from humble copywriter to agency owner, and from the age of broadcast and print to an era of as yet untapped online possibilities, has given me a perspective that is rare these days.

I don't believe that creativity can be taught (despite being a mentor at the School of Communication Arts 2.0). It's inherent and a gift to be nurtured, honed and directed.

I do encourage the use of technology, and as an Advocate within Tech London Advocates' MadTech section, I am regularly exposed to the very latest ideas in Marketing and Advertising some of which are sheer genius.

I appreciate talent and ideas and insight in all things and take inspiration from anywhere and everywhere.

If I had to choose one aspect of my personality that makes me a good Creative Director, it's that I have the talent to spot the great ideas, encourage their generation, and persuade colleagues and clients alike to share my enthusiasm and passion for great work.

Details

AvailabilityLooking for work

ContractPerm, Temp-Perm

LocationLondon, London, United Kingdom

Skill LevelSenior, Director

LanguagesEnglish. And to a reasonable level, French and German

Tagged Job TitlesCopywriter, Creative Director, Executive Creative Director

Achievements

Contributor:

Bruce has been a Contributor since 6th July 2018.

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Recommendations

Currently No Recommendations

Skills

Copywriting, Creative Direction

Sector Experience

Automotive, Branding, Food & Beverages, Outdoor, Radio, Travel & Leisure

Awards

British Television Advertising

Trade Associations

Tech London Advocates

CV / Resume

Bruce's CV/Resume

Activity

Connections82 Followers750 Following173

Likes13

Creativepool member since 3 November 2006

Bruce's work

Westfield Stratford City

This week's project: A campaign for lawyers, Taylor Wessing.

BP Elevator Commercial

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