Bruce Fielding
Executive Creative Director
ABOUT
In the Shopping Olympics, this won gold
The world’s largest shopping mall business opened their first UK store in Shepherd’s Bush, West London in 2008. I worked on the launch with the Portas Agency (Westfield’s PR) as their advertising creative. This was followed a few years later by the flagship mall in East London’s Stratford, just in time for the 2012 London Olympic Games.
For Westfield Stratford City, I created a strategy which leveraged the hipness of London’s East End and combined it with the glamour of London’s West End shopping experience.