. . .

About me

I embrace change. I've seen a lot of it. Progressing from humble copywriter to agency owner, and from the age of broadcast and print to an era of as yet untapped online possibilities, has given me a perspective that is rare these days.

I don't believe that creativity can be taught (despite being a mentor at the School of Communication Arts 2.0). It's inherent and a gift to be nurtured, honed and directed.

I do encourage the use of technology, and as an Advocate within Tech London Advocates' MadTech section, I am regularly exposed to the very latest ideas in Marketing and Advertising some of which are sheer genius.

I appreciate talent and ideas and insight in all things and take inspiration from anywhere and everywhere.

If I had to choose one aspect of my personality that makes me a good Creative Director, it's that I have the talent to spot the great ideas, encourage their generation, and persuade colleagues and clients alike to share my enthusiasm and passion for great work.

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Details

AvailabilityLooking for work

ContractPerm, Temp-Perm

LocationLondon, London, United Kingdom

Skill LevelSenior, Director

LanguagesEnglish. And to a reasonable level, French and German

Tagged Job TitlesCopywriter, Creative Director, Executive Creative Director

Achievements

Contributor:

Bruce has been a Contributor since 6th July 2018.

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Recommendations

Currently No Recommendations

Skills

Copywriting, Creative Direction

Sector Experience

Automotive, Branding, Food & Beverages, Outdoor, Radio, Travel & Leisure

Awards

British Television Advertising

Trade Associations

Tech London Advocates

CV / Resume

Bruce's CV/Resume

Activity

Connections82 Followers749 Following173

Views10,125

Creativepool member since 3 November 2006

Bruce's Followers

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