About me

I embrace change. I've seen a lot of it. Progressing from humble copywriter to agency owner, and from the age of broadcast and print to an era of as yet untapped online possibilities, has given me a perspective that is rare these days.

I don't believe that creativity can be taught (despite being a mentor at the School of Communication Arts 2.0). It's inherent and a gift to be nurtured, honed and directed.

I do encourage the use of technology, and as an Advocate within Tech London Advocates' MadTech section, I am regularly exposed to the very latest ideas in Marketing and Advertising some of which are sheer genius.

I appreciate talent and ideas and insight in all things and take inspiration from anywhere and everywhere.

If I had to choose one aspect of my personality that makes me a good Creative Director, it's that I have the talent to spot the great ideas, encourage their generation, and persuade colleagues and clients alike to share my enthusiasm and passion for great work.