About us

Brand Craft is a creative design practice working globally from Hong Kong. We specialise in crafting unique brand identities for companies in all sectors. We have a process-led design practice, valuing research and understanding as a way of narrative ideation and evolution.

We are passionate about stories told across lenses of culture and language and believe that great branding is the authentic translation of the client’s story and context. We work with clients of all sizes and industries and call on a collective of highly talented collaborators.

Brand Craft is directed by Adam Charlton. Originally from the UK, Adam graduated with a Masters Degree in Design and Critical Practice from Goldsmiths University of London in 2012. Adam is a member of the New York Art Directors Club and D&AD.

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