. . .

About me

Thank you for reading my profile.

I'm a brand design specialist with over 30 years experience, creating, re-positioning and extending brands for both corporate legends and smart challengers.

I specialise in packaging because I'm fascinated by its unique role in branding: Simultaneously part of the product as well as a communication medium. This gives it unique power.

My career started in Marketing at Unilever before I switched sides to join a new agency called Design Bridge. After playing a leading role in that agency's development, including 7 years as Founder and Managing Director of the Amsterdam office, I set up Osborne Pike 17 years ago. Usual story - keep it small and add direct value to clients and their projects.

The 3 most important things I've learnt in all those years are these:

1) A brand works by telling a story that consumers want to participate in, because it builds their own personal narrative.

2) Design (for packaged goods read: Packaging design) is the single most powerful source of signals that tell your brain you're in the right story.

3) Don't ask consumers how they make their choices. You'll get a reply from the rational 'System 2' part of the brain, which was barely involved in that decision.

I expand on these points in articles I've posted here (more on Linked In).

The art of branding is to (re-)create the stories and signals, that our brains link with life-saving, comfort-enhancing, mate-finding goals that we carry around in our deepest subconscious.

This calls for insight, analysis and a deeply meaningful creative connection. That's what I, and my company, are here to deliver.

Specialties: Brand design strategy, design consultancy, brand positioning, creative direction, account direction, training and speaking.

See full profile details

Details

ContractPerm

LocationBath, England, United Kingdom

Skill LevelDirector

LanguagesDutch (schoolboy level...)

Tagged Job TitlesManaging Director

Achievements

Pro member:

Pro accounts have added benefits for Creativepool members. To get your Pro account go here.

Contributor:

Steve has been a Contributor since 14th April 2016.

Invitex3Influencer:

Steve was recognised as an Industry Influencer on 14th April 2016

2Judge x 2

See all achievements

Recommendations

Currently No Recommendations

Skills

Branding, Packaging, Packaging Design

Sector Experience

Food & Beverages

Clients

AB inbev, Coroos, Danone, Friesland Campina, Lovechock, Lutosa, Mondelez International, Nestlé, Peperami, Wilbers & Wilbers

Activity

Connections2 Followers4,719 Following4

Views12,778

Creativepool member since 14 April 2016

Steve's Followers

Hasan Salame

Director of Photography, Fine Line Production

Lebanon

Connect

View profile
2

WINGS The Agency / Demian Campos

Venezuela

Follow

View profile
Senso Creative

Serbia (Republic of)

Follow

View profile
Javier Ferrán

Art Director, Ferrán Studio

Spain

Connect

View profile
Web Commodore

United Kingdom

Follow

View profile
Katy

Animator / Illustrator, Superdoodle

United Kingdom

Connect

View profile
242

Louise Sloper

Executive Creative Director, SWC Partnership

United Kingdom

Connect

View profile
shift ENGAGE

Zimbabwe

Follow

View profile
Konstantina Sakaridou

Digital Illustrator, Freelancer

Greece

Connect

View profile
Samira Rafi

Creative Director, Boomerang

Morocco

Connect

View profile
34

Mophonics

United States

Follow

View profile
Cheddar Creative

United Kingdom

Follow

View profile
Raymon Bosquillos

Graphic Designer, RYMN Design

Philippines

Connect

View profile
Joe Brooks

Account Director, Creativepool Ltd

United Kingdom

Connect

View profile
Daniel Isaac

character artist, freelance

United Arab Emirates

Connect

View profile
Luca A.

Sound Designer, Weg Music

Germany

Connect

View profile
Ruth Matthews

Freelance Illustrator, Rumfluft Art

United Kingdom

Connect

View profile
Zed Jameson

Stills Photographer, ZJ Productions

Portugal

Connect

View profile
Iñaki Bonel

Founder & Video Producer, Framefox Video

Spain

Connect

View profile
Lightning Strike Media Productions

United Kingdom

Follow

View profile

« First ‹ Prev

Next ›Last »

OOPS - LOOKS LIKE YOU HAVE JAVASCRIPT OFF. THIS SITE WON'T WORK WITHOUT IT.
NEED HELP IN TURNING IT ON? YOU CAN FIND INSTRUCTIONS HERE FOR YOUR BROWSER.