. . .

About me

Thank you for reading my profile.

I'm a brand design specialist with over 30 years experience, creating, re-positioning and extending brands for both corporate legends and smart challengers.

I specialise in packaging because I'm fascinated by its unique role in branding: Simultaneously part of the product as well as a communication medium. This gives it unique power.

My career started in Marketing at Unilever before I switched sides to join a new agency called Design Bridge. After playing a leading role in that agency's development, including 7 years as Founder and Managing Director of the Amsterdam office, I set up Osborne Pike 17 years ago. Usual story - keep it small and add direct value to clients and their projects.

The 3 most important things I've learnt in all those years are these:

1) A brand works by telling a story that consumers want to participate in, because it builds their own personal narrative.

2) Design (for packaged goods read: Packaging design) is the single most powerful source of signals that tell your brain you're in the right story.

3) Don't ask consumers how they make their choices. You'll get a reply from the rational 'System 2' part of the brain, which was barely involved in that decision.

I expand on these points in articles I've posted here (more on Linked In).

The art of branding is to (re-)create the stories and signals, that our brains link with life-saving, comfort-enhancing, mate-finding goals that we carry around in our deepest subconscious.

This calls for insight, analysis and a deeply meaningful creative connection. That's what I, and my company, are here to deliver.

Specialties: Brand design strategy, design consultancy, brand positioning, creative direction, account direction, training and speaking.

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Details

ContractPerm

LocationBath, England, United Kingdom

Skill LevelDirector

LanguagesDutch (schoolboy level...)

Tagged Job TitlesManaging Director

Achievements

Pro member:

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Contributor:

Steve has been a Contributor since 14th April 2016.

Invitex3Influencer:

Steve was recognised as an Industry Influencer on 14th April 2016

2Judge x 2

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Recommendations

Currently No Recommendations

Skills

Branding, Packaging, Packaging Design

Sector Experience

Food & Beverages

Clients

AB inbev, Coroos, Danone, Friesland Campina, Lovechock, Lutosa, Mondelez International, Nestlé, Peperami, Wilbers & Wilbers

Activity

Connections2 Followers4,719 Following4

Views12,779

Creativepool member since 14 April 2016

Steve's Followers

Deniz Sarı

Turkey

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Textile Designer, Madras Link

United Kingdom

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Kelvin Warrick Aidoo

Business Development Executive

United Kingdom

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闯黄

BD manager, Avazu Holding

China

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Maria Goretti Bello

BA/Product Manager, Network 10 Media and Entertainment

Australia

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Mark ribau fernandes Evans

owner, m.m.luxury.shoes.portugal

Portugal

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senior graphic designer, alessandro mazzetti

United Kingdom

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Agnese Mosconi

Visual Interaction Designer, Agnes Mosconi

United Kingdom

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Alisa Pogodina

Web, B2b

Ukraine

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Producer ElvisKent

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Kenya

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Cansu Erdinc

Art Director, Concept

Turkey

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Dessiattire

United States

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Eyal Friedmann

Executive Producer, Freelance

Israel

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Annie Gregory

Group Social Media Lead, N&S Digital

United Kingdom

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Anna Price

Creative Digital & Print Artworker, Blue Print Direct Mail

United Kingdom

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Actum, s.r.o.

Czech Republic

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Alessandra Guerrieri

PR & Communication, AGpress Sustainable Press Office

United Kingdom

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