. . .

About me

38-year-old Mexican with extensive experience in the advertising industry; he has worked for TBWA Mexico, (anónimo), Ogilvy, DDB & Leo Burnett. Currently, he works as Executive Creative Director / Creative General Director at BBDO México.

He has worked with important national and international brands, among which are Coca-Cola, Nike, Librerías Gandhi, Absolut Vodka, Mars, Bayer, Sabritas, Pepsico Volkswagen & Cerveza Corona, his work has won various local and international advertising awards at festivals such as Cannes Lions, Círculo de Oro, FIAP, El Sol, El Ojo de Iberoamérica, One Show, FICE, among others.

He is also very interested in preparing young talent in the creative industry. He has given classes, workshops, courses and conferences in different universities and creativity schools in the country.

Courses & Conferences Taught

- Teacher at Brother México for 2 years and at Miami Ad School México for 4 years.

- 5 different classes taught at Miami Ad School.

Storywriting, Short & Sweet, Everything is Media, Ideas First & Creative Industry.

Creator of the Creative Reboot Course for Miami Ad School under the MAS Pro platform with more than 200 students.

-Creative Director of the "Cátedra Ogilvy" Platform given to the students of the Tec de Monterrey Campus Querétaro.

- Conference "Why we are as we are" given at the UDLA Puebla.

- Conference "Creativity" at the UAEH Universidad Autónoma del Estado de Hidalgo.

- "Creativity" conference given at the Switch 2015 event of the Startup México Platform in San Miguel de Allende.

- Creativity-Insights & Conceptualization Course Genomma Lab México.

- Storytelling & Presentation Skills Turner LATAM course.

- Creativity course given for the Luxury Lab platform (Luxury brands).

- Conference "Strategic Creativity" given with JP Camargo in Socialand.

- Conference "Creatividad & MAS México" in TAG DF.

- Conference "MKT Experiental" in Expopublicitas 2015.

- Creator of the content platform "Good Questions" for Expopublicitas.

- Course "Briefing-Feedback-Creativity" given to the brand managers of Coca-Cola Mexico.

:: JURY MEMBER ::

SOL DE BILBAO 2015 Category: Media, Direct, Promo

YOUNG LIONS 2014 Category: Film

YOUNG LIONS 2016 Category: Film

YOUNG LIONS 2018 Category: Film

Círculo de Oro 2016 Category: Film, PR, Content.

MEMBER OF THE BOARD OF DIRECTORS OF THE CREATIVE CIRCLE 2016

"ANGEL DE LA RADIO" 2013

"ANGEL DE LA RADIO" 2015

See full profile details

Details

ContractPerm, Freelance, Temp-Perm, Part time, Remote

LocationMexico City, Mexico

Skill LevelSenior, Director

LanguagesEnglish, Spanish

Tagged Job TitlesExecutive Creative Director, Creative, Creative Director

Ranking

#32 Ranked Executive Creative Director

Achievements

Contributor:

Benjamin has been a Contributor since 25th November 2015.

Top 100 Creative LeadersJudge

See all achievements

Recommendations

Currently No Recommendations

Skills

Advertising, Audio Visual, Brain storming, Brand Stategy, Content, Copywriting, Creative, Creative Direction, Digital Marketing, Script Writing, Social Media

Activity

Connections136 Followers230 Following158

Views4,146

Creativepool member since 23 February 2021

Benjamin Pedrero Follows

2

BBH London

United Kingdom

Follow

View profile
1112119

AKQA

United Kingdom

Follow

View profile
2

Grey London

United Kingdom

Follow

View profile
John Vagabond

Experiential Creative Director

United Kingdom

Connect

View profile
Syahriza Badron

General Manager, FCB Kuala Lumpur

Malaysia

Connect

View profile
Junaid Khatri

Motion Graphics Designer, SPINE

Pakistan

Connect

View profile
Amza Nantwi

2D Animator, Freelance

United Kingdom

Connect

View profile
Dinara Khairova

Vocal coach, singer, composer, photographer, NYC Photo Industry LLC

United States

Connect

View profile
Elmeri Härkönen

Video Designer, MediaTorre

Spain

Connect

View profile
Dan Malone

Gaming Art Director

United Kingdom

Connect

View profile
STEVE

Owner/Creative Director/Copywriter, Lean Agency

United Kingdom

Connect

View profile
Tania Steere

Senior content and communications lead, Virgin

United Kingdom

Connect

View profile
Florentin Hock

Chief Creative Officer, KNSK

Germany

Connect

View profile
Pulkit Jain

Video Production Head, Zevo360 Technologies Pvt Ltd

India

Connect

View profile
Jason D'Souza

Sr. Recruiter, Pioneer Data System

India

Connect

View profile
Godfrey Nkonzo

Script Co-ordinator, Rhythm City Drama (Pty) Ltd

South Africa

Connect

View profile
Nicole Taylor

HR Business Partner, Broadway Malyan

United Kingdom

Connect

View profile
Luisa Mafra

Looking for work

United Kingdom

Connect

View profile
Teodora Risimovic

Junior Graphic Designer

Serbia (Republic of)

Connect

View profile
Nicole Loh

Fashion Stylist

Iceland

Connect

View profile

« First ‹ Prev

Next ›Last »

OOPS - LOOKS LIKE YOU HAVE JAVASCRIPT OFF. THIS SITE WON'T WORK WITHOUT IT.
NEED HELP IN TURNING IT ON? YOU CAN FIND INSTRUCTIONS HERE FOR YOUR BROWSER.