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Does anyone really care about Black Friday anymore?

Let’s face it. The days of shoppers lining up outside retailers’ doors at 2AM in anticipation of stampeding over fellow shoppers during a 5AM store opening to secure a $2 toaster are gone. Even for shopaholics craving an endorphin rush...

The Controversial Jaguar Rebrand: A Bold New Era for a Classic Name

It’s been just over a week since Jaguar’s big announcement, and the buzz hasn’t stopped. Over two million views on YouTube for their ad. A massive spike in brand search. Relentless internet chatter driving huge traffic to their...